Future Advertisement
A project exploring the future of public adverts, by using the time civilians waste waiting during travelling as a medium to display personalised Advertisement. The adverts will be customised by a device which will scan cookies and caches stored on the phones of pedestrians and drivers near by and also scan their bank card history. We made a short lm following a person to shows how this new system would work.
On public buses video advertisement will be displayed on the windshield, based on the common interest of the passengers on the bus at that time. In addition for cars, personalised adverts will be played on thin air between the traffic lights based on the common interest of the people in the first 5 cars in the queue. This will also help prevent people from driving through a red light as they wont be able to see clearly through the screen. The Weather and Time of day can also effect the adverts displayed.
Collaboration with Graphic Designer: Yu Ling Jen
Huda Designs 